How to style your furry friend with Founder of Daisy by Shelby Eastman

Welcome to Cozying Up with The Clear Cut where we get up close and personal with women that inspire us. This week we’re cozying up with Shelby Eastman. She is a multi-hyphenate entrepreneur who built her IG community by helping other brands grow. We discuss her experience as a social media expert, how she transitioned from NYC to LA, and her doggy brand, Daisy by Shelby!

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This was Shelby's first podcast ever! She is originally from Houston but has been living in big cities for 11 years. She left Texas at age 18 to go to fashion school and has been involved in fashion and social media ever since.


We talked about how she got into the fashion world and how later she transitioned to digital marketing. She admitted that at the beginning of her career, she felt everyone was faking it. We agreed that no one knows what they are doing and you just have to fake it until you make it!


She recounted how her interests shifted from fashion to the hospitality industry and later to the pet clothing industry. She describes Daisy by Shelby as pet apparel for fashion girls. They launched in July and she manages the business while also being the owner of a design strategy company. You can find them at Daisy by Shelby. She is a jewelry fan as well and thinks humans and dogs should have accessories that reflect their personality and lifestyle!

Shelby was so fun to talk to! We cannot wait to see what comes next for Shelby and Daisy by Shelby!