How to empower your community with Karen Perez

Welcome to Cozying Up with The Clear Cut where we get up close and personal with women that inspire us. This week we’re cozying up with Karen Perez, a NYC-based stylist and designer who is known for being the founder of Second Wind, a small, Latinx & women owned business. Second Wind was founded in 2020 with a mission to inspire, empower and make individuals feel confident. We chat about the ups and downs of owning a small business, dealing with copycats, and the importance of community! 


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Karen started her small business as a result of the the mask scarcity during the pandemic. Karen's style and entrepreneurship qualities were apparent during the launch of Second Wind. She creates signature fashionista face masks, hats and now jewelry. She started her journey in retail at 14 years old and went to fashion school shortly after. As one of triplets, Karen was inspired by her mom and sisters to pursue entrepreneurship.

 

Karen’s entrepreneurial journey has definitely been challenging, however, it was a rewarding experience. Karen fondly remembers her decision to become an entrepreneur, make an impact within the global community, and meet AOC!! Karen’s small business took off and she started receiving orders from celebrities such as Becky G, JLo, and more!