Digging Deeper: Unearth The Truth About Diamonds with TRACR

Welcome to The Clear Cut, where we take deep dives into all things diamonds and keep you up-to-date with diamond culture. 

In this industry there is so much skepticism that revolves around natural diamonds and their effect on the world. We decided to ask the real questions and find out what is truly happening when sourcing natural diamonds. 

We met with Wesley Tucker, CEO of Tracr who shed some light on his innovative blockchain technology which traces the origin and sourcing of individual natural diamonds. 

Tracr allows you to discover numerous facts regarding your diamond, like country of origin, who it is benefitting including what stone it was part of. Each diamond is tracked and registered so its story is carried with them through its own identification code. More than 2.5 million diamonds are registered and now are being sold to consumers to wear. The polished diamond's information is there as well to get a true sense of what value your stone holds. 

Aside from the story of each individual diamond, Tracr allows you to follow the financial benefit the diamond carries to nations like Botswana, whose economy thrives off ethical diamond mining. With Tracr, each handcrafted stone reveals the thorough process from rough to ring. 

Many myths have been debunked from our time at this diamond convention and it is reassuring to discover new traceability technology that truly unearths a diamond's entirety. Thank you to Wesley Tucker for sharing his knowledge and new contribution to advance diamond